About

Claire Haffenden is one of the most trusted names in music, events, and entertainment. With over 30 years as Director of Artist Relations and Events at Universal Music UK, she has delivered some of the industry’s most iconic moments — from producing major live performances and curating private celebrations to leading more than 20 legendary BRIT Awards after parties. Her expertise lies in crafting extraordinary experiences for artists, brands, and VIPs. Known for her calm leadership, creativity, and an unrivalled network of contacts, Claire brings a personal, boutique approach to every project and remains a passionate advocate for artist welfare, having pioneered counselling initiatives and mentored emerging talent throughout her career.

Haffenden & Co builds on this foundation of excellence, bringing together a specialist team with deep expertise across event production, artist liaison, brand partnerships, hospitality, and VIP management. At the heart of the company is discretion, quiet excellence, and the power of seamless delivery.

The team is trusted to deliver both high-profile productions and intimate, bespoke experiences with the same level of precision and care. From global stages to private celebrations, every detail — from concierge support and scheduling to creative production and artist relations — is executed with clarity and purpose.

Reflecting Claire’s ethos, Haffenden & Co is both premium and uncomplicated. More than just an events partner, the team works collaboratively to create space for people to shine, ensuring every project leaves a unique and lasting impression.

Services

Event Services

Full event and party production – planning, concept, design and delivery
Including live performances, full production, hospitality and talent booking
Corporate meetings and conferences
Company away days
Private dinners and celebrations

Artist Relations

Artist and VIP hospitality and travel, including international schedules and VISAs
Artist support

Concierge/Black Book

No ask too big or small

Testimonials

“Claire never fails to deliver. She is outstanding, her ability to consistently innovate, while always maintaining the highest level of standards, has earned her the utmost respect throughout the artist and manager community. Claire is somebody you always want on your team.”

David Joseph CBE

"Claire will listen (an increasingly rare quality in some); absorb tons of detail and work through for the best solution. She is an incredible leader whose personable instinct, which has come with years of experience working alongside artists and her fellow record industry execs, is always on point."

Maggie Crowe OBE

“I loved working with Claire so much! She is a go-getter, but she is also loads of fun to be with. She was there for me in the early days and made such a huge impact on my career. I’m excited for what comes next for her!”

Sheryl Crow

"What can I say…When Claire’s involved, you know it’s going to be a masterclass in getting things done with excellence. Whether it’s launching an album, company event or navigating an artist’s trip, she delivers. No nonsense, no compromise. A master of her craft and her attention to detail meant that Claire had the absolute trust of anybody she worked with and why she is an absolute legend in our game."

Darcus Beese O. mutherfuckin .B.E!!!

“With Claire it comes down to trust: trust to deliver an outstanding event (huge or tiny), trust to assemble a brilliant team and trust in her absolute discretion. She’s also unflappable, a joy to work with and has the great taste and creativity to elevate everything she does to the truly exceptional.”

Selina Webb MBE

“Claire’s a badass she knows how to keep things on track and pull the team together ensuring everyone stays focused on the music. Claire knows how to laugh in the face of adversity and even comes back for more. I can trust her without hesitation.”

Enrique Iglesias

“Claire has consistently delivered on the biggest stage for some of the world’s biggest artists, a service built on many years of trust. For Claire, no problem is unsolvable; her resourcefulness and imagination have always served to handle the many business challenges she has faced during her long and dedicated service for the company.”

Dickon Stainer, Chairman, Universal Music UK

"With Claire you are in the safest of safe hands for every artist’s event and performance. I know nothing is left to chance but I can only guess what goes on behind the scenes as Claire herself is always totally calm and positive whatever curve balls come her way. She’s the master of what she does, full of great ideas and always ready to go the extra mile to deliver for our artists."

Paul McDonald, Closer Artists

"Claire isn’t afraid to put the hours in to make things happen. She always picks up the phone and will do her utmost to help out or make something happen. There is a lot of talk about ‘unsung heroes’ in this business but that is just what Claire is. She does everything with a smile on her face, is charming to all and runs a hell of a good party!"

Emma Banks, Music Agent, CAA

“Access all areas? Claire Haffenden will sort! She’s the absolute best on organising playbacks, after parties and everything in between. A consummate professional and a great person.”

Barbara Charone MBCPR

“Claire is the best of the best. She’s a consummate professional, calm whatever the situation and is always an absolute pleasure to work with. She has worked with the biggest artists in the world and creates truly memorable events for whatever the occasion. Claire’s ongoing contribution to the O2 Silver Clef Awards is invaluable and she plays a huge part in an event that raises a considerable amount money for people most in need of music therapy. You can trust Claire, not only to get the job done, but to do it brilliantly and with a huge smile. She’s awesome!”

Joe Munns, Laffitte Management Group

“Whether the challenge of the day is a promo trip by a global superstar, a high-level government meeting or delivering the industry’s hottest BRIT Awards after-show, Claire can be relied upon to deliver an exceptional outcome. Not just by drawing on 30 years of experience in the industry, but also by getting the best out of the brilliant teams she puts together. She also has an extraordinary ability to make people feel at ease regardless of the situation."

Jonathan Badyal, Partner at Trafalgar Strategy

“I’ve worked with Claire for years, and she’s always super thorough in everything she does. Her follow-through is exceptional, and her communication is excellent—clear, quick, and thoughtful. She’s sharp, responsible, and professional when working with artists. I know I can always count on her to deliver."

Martin Kierszenbaum, CEO Cherrytree Music Company

“Claire is definitely one of the most driven, industrious, admirable but also wonderfully humble people I’ve met and ever worked with.”

Ashton Attzs, award-winning visual artist

Get in touch

Fill out the form or email us to start the conversation.

hello@haffendenandco.com